Massive Adelaide Fringe season this year. This was the year I decided that I would do a retrospective. That is, put on all six of my current shows. Why did I want to put on all six shows in the same season? I had creative goals and I had business (producing) goals. In both domains, there’s a lot to reflect on and remember for future work, so updates over the next few days incoming. First up: the business side of things, producing.
At certain stages of bringing a creative work to an audience, I really enjoy the producing aspects. They are the perfect mix of admin to-do list and creativity. But working on an annual cycle as I have been for some years, there is a moment where I have to let the producing work go, trust that people will find the show and focus on writing, rehearsals and refining.
Without a new show going on, it all felt extremely manageable in January when I wasn’t using the month to push through and finalise a new work. For the last eight years, and with growing intensity over the last few, January has mostly been about me reassuring myself that ‘you can do a lot in a two months, six weeks, a month …’.
This year I had the ‘luxury’ of being able to do all of the things that I’ve known I should do but never had the headspace for like setting up a social media schedule; sending out press releases to fish for feature articles, interviews and reviews; getting in touch with producers and others I wanted to invite to see the work.
Social media I did more or less stick to my social media schedule, but it became increasingly less than more. I remain overall unconvinced about its effectiveness vs previous years of ad hoc posting. And like everyone, I’m increasingly uncertain about the current social media landscape anyway and looking for alternatives.
Interviews and reviews
– I had a few ‘we’ll definitely be in touch’ responses from various radio hosts and podcasters that didn’t eventuate, but two extremely generous radio interviews, so that’s an all round win.
– For online and printed media I did have some nice little mentions in media wrap-ups, but no feature pieces.
– As for reviews, none of the shows are new so I had low expectations, but even those low expectations weren’t met! I did have one reviewer come along right at the very end of the season (and a most lovely review it was too). But for the most part, the only response to my emails to publications inviting reviewers was a return email asking if I wanted to buy advertising space. Sigh.
Venues, producers and other invitees There was a bit of action with some venues and producers, and this was certainly more substantial than in previous years. Many weren’t actually at the fringe, so couldn’t come to the shows, but there’s a few possibilities ongoing there. I was also able to invite other industry people along, and that has been extremely rewarding with some potential opportunities unfolding.
So overall, in terms of producing it was situation normal in many respects, but with a lovely boost at the beginning that made me feel much more in control of things than I ever have been before.
Coming up: the big breakthrough!